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In this inaugural episode of "The DS Show," host Daanish Soomar sits down with Geoff Lyn, Senior Vice President of FP&A at Mar Vista Entertainment, to explore the evolving landscape of the media and entertainment industry. Together, they delve into the implications of ongoing sector consolidation, the advantages of in-house production, and the impact of Ad-Supported Video on Demand (AVOD) services on consumer habits. Geoff shares his insights on the transition from linear to streaming platforms, discusses the balance between subscription models and free content, and reflects on the emerging synergy between movies, games, and TV shows. The conversation also touches on the future of theaters in a digital-first world, the unique draw of genres like horror, the strategic shift towards franchise titles, the effectiveness of marketing on streaming versus traditional channels, and the potential role of AI in content creation. This episode offers a comprehensive look at current trends and future predictions in entertainment, through the lens of a seasoned industry executive.